Gift chocolates are required many times. We have all bought chocolates for holidays (Christmas), birthdays, wedding celebrations, etc. The packaging has a significant influence when purchasing a chocolate gift. Packaging chocolate can give you the feeling of receiving an additional treat. In addition, the packaging is what creates in the consumer an interest in purchasing chocolate again from you.
The global chocolate packaging industry has grown significantly over recent years. According to Technavio this market will continue to grow with revenue expected to reach $3.82 billion by 2025. With growth in the industry comes increased demand for companies to invest in their packaging to distinguish themselves among other products on store shelves.
Well-designed packaging can add an element of perceived value for consumers on every purchase, particularly for premium products like chocolates. Every occasion (wedding, birthday, holidays), offers a chance for a designer to create packaging styles that fit the celebratory spirit of each event. For example wedding chocolate gift boxes usually feature softer color schemes and are designed elegantly.
Birthday chocolate packages generally include brighter colors along with creative shapes. Holiday chocolate packages incorporate festive colors such as red, green or gold. The seven concepts below show examples of how each type of celebration could be creatively packaged.
1. Elegant Wedding Chocolate Boxes
Wedding gift chocolate boxes typically feature soft white or pastel color schemes. The addition of ribbons, laces, etc. adds to the overall romantic feel. Many chocolate box manufacturing companies have their customers’ names placed on the box as well. There are many packaging companies that produce custom chocolate packaging for wedding and gift-giving; this is an example of one design style being used in both product types.
2. Bright Birthday Chocolate Boxes
Chocolate birthday gift boxes are usually designed with an assortment of colorful hues to create a vibrant atmosphere. The addition of balloon designs on the box or confetti printed onto the chocolate box adds to the overall excitement. To make the experience even more exciting some chocolate birthday boxes have a fun little surprise inside when you open them. Both kids and grownups love these types of chocolate birthday gift boxes because they create a celebratory feeling.
3. Festive Holiday Chocolate Boxes
Chocolate holiday gift boxes are normally packaged in red, green, gold and other seasonal color palettes. In addition to the typical colors, adding a few seasonal designs such as snowflakes creates a holiday sensation. Brands also use foil stamping which produces a rich, shiny finish creating an even more luxurious product experience. Most customers purchase these chocolate gift boxes to give away as presents.
4. Custom Shaped Boxes
Chocolate gift boxes in custom shape enhance the uniqueness of your chocolate gift. Wedding couples love heart-shaped chocolate gift boxes; birthday people like star-shaped chocolate gift boxes. Round (holiday) chocolate gift boxes or gift boxes create a unique holiday chocolate gift box. Unique box designs increase perception of value and attract attention.
5. Personalized Messages and Labels
Personalized details such as names or brief messages to each customer in addition to the gift itself will add to the thoughtful nature of a personalized gift. Many couples include the couple’s wedding date on the chocolate gift box. If purchasing for a birthday celebration then you may want to include the person receiving the gift’s name and age on it. This type of detail will allow your customer to think about you and your business.
6. Eco-Friendly Packaging Materials
Many consumers today wish to have their chocolates packaged in an environmentally friendly manner. Paper or cardboard is increasingly being used because it is a recyclable material that is almost identical in quality of touch to those made from plastic. Chocolate companies can also print statements on the packaging about how they are using environmentally responsible packaging; this may help build consumer confidence among those who believe in protecting the environment.
7. Clear Window Boxes
A window into the chocolate allows consumers to view the contents before the product is opened. This creates trust with consumers, and helps create a sense of anticipation as well. Window boxes allow for transparency in the packaging and honesty with regard to what is contained within. A number of high-end chocolate manufacturers now include small transparent window panes in their packaging. This will likely cause a customer’s perception of value to increase.
Why Does This Matter for Growing Brands?
The global chocolate box market has been rapidly expanding as well. Reports suggest that the chocolate box industry could be worth over $75.78 billion dollars by 2033. As a result, there will likely be an increased number of new chocolate companies requiring creative packaging concepts to allow their business to expand accordingly with the increasing demand for chocolate products.
In addition to producing custom chocolate boxes designs, several smaller chocolate manufacturers provide other types of custom rigid boxes for chocolate products. Many business owners search online for low-cost wholesale supplies when they are looking to purchase supplies in large quantities.
A great example of this type of supplier would include wholesalers selling packaging that sell custom chocolate boxes at discounted price levels. Allowing them to purchase in bulk is one way these small businesses can cut costs on packaging materials while still maintaining high-quality packaging materials.
Combining Ideas for Better Results
Companies don’t have to choose from only one of these concepts. Using two or more may help add to the overall worth. For example, a wedding and other events are made extra-special by putting a ribbon on a gift box. Birthday chocolate is best when paired with bright colors and a fun-shaped design. The most that can be accomplished for a company will come from combining the many ideas.
Choosing the Right Packaging Supplier
Packaging suppliers can be an important choice. NexGen Boxes have strong packaging material and a great way of printing will help your brand look better than many others. It would be great if suppliers allowed you to make smaller custom orders as well, especially during the first year or so after launching your brand. Requesting samples of packaging for a large order is a good idea. If there are issues with your sample it is likely that they will show up in the final product and cost you money later.
Building Trust Through Packaging
Consumers tend to be open to purchasing from companies that provide transparent information about the packaging of the products they sell. By displaying exactly what they offer as well as using real images of the products being offered for sale, consumers are likely to be more inclined to make purchases from these businesses, which can create a sense of security. Trust built with both the consumer/customer and the product will help create loyal customers and potentially create repeat sales.
