Sherry Elbow

North Texas’s Beloved Bar-b-Que Brand Ushers in New 12 months with New Management

Soulman's Bar-B-Que Names Sherry Elbow Director of MarketingRoyse City, TX  (RestaurantNews.comSoulman’s Bar-B-Que has announced that the family members-owned and operated bar-b-que mainstay in North Texas, has hired Sherry Elbow as Director of Advertising and marketing. Elbow will direct the day-to-working day execution of local and manufacturer marketing plans to convey the manufacturer to lifetime across a number of touchpoints, like promoting, promotions, social media, and mass communication.

“As Soulman’s proceeds our custom of merchandise innovation and operational excellence in every single of our present 19 North Texas locations, we know how critical it is to have a seasoned professional at the helm as we embark on regional advancement and the consistently transforming customer landscape.  Sherry has confirmed herself as an very proficient promoting skilled all through her occupation, and we are fortuitous to have her sign up for our workforce for continued results in 2023 and over and above,” says Brett Randle CEO of Soulman’s Bar-B-Que.

Elbow joins the Soulman’s team with extra than two many years of marketing and advertising practical experience in management roles at providers this kind of as Potbelly Sandwich Will work, Dickey’s Barbecue, TGI Fridays, and Buffalo Wild Wings.

“My goal for Soulman’s is to fortify the brand’s all round position within just the North Texas location as a result of the execution of strategic and streamlined advertising and marketing strategies that assist revenue site visitors progress and general positive reputation. We intend to improve and scale area advertising and marketing, amplify the brand name voice, and emphasis on electronic activation to enhance our footprint both of those in-man or woman and on the web,” she suggests.

“The countdown has started for Soulman’s 50th anniversary in 2024,” states Randle. “We are happy of the successes, progress, and family historical past that the final 50 years symbolize and we are assured that Sherry will be a significant section of serving to us usher in the next era for Soulman’s Bar-B-Que.”

About Soulman’s Bar-B-Que

For more than 48 several years, Soulman’s Bar-B-Que has contented the hardest-to-please bar-b-que lovers….Texans!  Launched in Enjoyable Grove, Texas in 1974, Soulman’s had only a couple very simple goals—serve excellent Texas-type BBQ and offer you helpful, honest service.  Soulman’s first household recipes are still the basis for the company’s good results from their 8 various forms of meat that are smoked “low & slow” more than only hickory wooden to their famous home made sides, which include Ranch household beans and Texas design product corn! Through the decades, this household-owned and operated company has remained correct to its original try for good results and shopper satisfaction and is honored to be considered one of the Prime Bar-B-Que Chains in The usa (2018) and Most effective Bar-B-Que in Dallas for Takeout  & Shipping (2020).

Soulman’s at present owns and operates 19 North and East Texas locations in Allen, Cedar Hill, Forney, Fort Value, Garland, Greenville, Hurst, Lancaster, Lewisville, Mansfield, Mesquite, Quinlan, Crimson Oak, Rockwall I-30, Rockwall Goliad, Royse Town,  Sulphur Springs, Terrell and Van. To understand additional about Soulman’s Bar-B-Que, check out them on the internet at or on Fb at

Get hold of:
Dana Cobb
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